INTRODUTION:
SEO (Search Engine Optimization) is an essential part of digital marketing. It boasts a website or digital content to improve its clarity and ranking on search engine results pages (SERPs).
SEO helps businesses to increase their online presence, attract more organic traffic, and improve their brand awareness. The primary role of SEO in digital marketing is to improve the clarity of a website or digital content on search engines. Which in turn increases its chances of being found by potential customers.
ROLES OF SEO IN DIGITAL MARKETING:
Here are some of the key roles of SEO in digital marketing:
- Improving visibility: By boosting a website or digital content for specific keywords and search queries, SEO helps businesses to appear on the first page of search results, which significantly improves their clarity.
- Increasing website traffic: When a website ranks higher on search engines, it receives more clicks and visitors. This, in turn, drives more traffic to the website and improves the chances of generating leads and conversions.
- Enhancing user experience: SEO also require to improve the website’s user experience by optimizing its design, structure, and content. This, in turn, makes the website more available and user-friendly, improving the user experience and engagement.
- Building brand awareness: By improving a website’s visibility and traffic, SEO helps businesses to build their brand recognition and reach a wider audience.
Overall, SEO plays a crucial role in digital marketing by helping businesses to boost their online presence and increase their clarity and traffic, which leads to higher lead generation, conversions, and revenue.